En momentos en los que se están replanteando las bases de modelos energéticos en todo el mundo, un mercado en el que están interesadas las empresas de ingeniería civil, las de telefonía, las empresas de microchips (sensores), las de informática evolucionadas en consultoras… es evidente que aun nos faltaba un posible actor en la ecuación: Las empresas de logística.
Entender qué actores son importantes en el mapa futuro de los modelos energéticos nos ayudará a dibujar las posibles alianzas entre los actores de la industria.
Y un ejemplo de la importancia de empresas de logística reclamando su posición de actores en la ecuación de los nuevos modelos energéticos es el concurso convocado recientemente por DHL: Global Open Innovation Competition on City Logistics. Las bases son las siguientes, y como el plazo está abierto hasta el 28 de noviembre, también es una invitación a los interesados para que participen:
— Encourages innovative, creative and “Green” ideas to minimize the impact
of logistics in urban areas
— Available to applicants in the U.S. and abroad
DHL, the world’s leading international express shipping provider launches an “Open Innovation” competition focusing on “City Logistics” — the process whereby private companies optimize logistics and transport activities in urban areas while considering the traffic environment, the traffic congestion and energy consumption within the framework of a market economy.
The contest, introduced by the new global DHL Solutions and Innovations (DSI) division, invites businesses, academics, politicians, public authorities and citizens to share ideas and recommendations for the implementation of sustainable logistics solutions in populated, urban areas. Encouraging the use of creative and strategic thinking, DHL is seeking innovative ideas that will help reduce traffic congestion, promote “green” urban living, improve urban logistics and deliver efficient transport solutions.
“With growing cities all over the world, the challenges of city logistics and urban living are becoming more and more demanding,” said Steffen Frankenberg, Vice President at DSI. “Solutions for decreasing traffic and getting cities greener are crucial for the future. DHL knows that the logistics industry plays a significant role and we want to broaden our approach to City Logistics by also inviting people outside the company to contribute their perspective. With the views of others we can better identify the challenges and generate ideas for new logistics solutions. We are asking participants to really think outside of the box.”
Open Innovation is a concept that encourages businesses to incorporate ideas gathered from both external and internal sources as a method to advance their technology. The theory has been used commonly in the automotive, technology and consumer industries, but DHL is the first logistics provider to adopt Open Innovation in an effort to further develop, in a collaborative and innovative way, its concept for City Logistics and minimize the impact of its business on the environment.
The DHL Open Innovation competition focuses on the following categories:
— Logistics efficiency in urban areas: How can logistics flows of goods
and services be improved in and out of urban environments? What future
logistical challenges can be anticipated and what kinds of solutions can
be developed to respond to these challenges?
— Green city and urban living
What defines a truly green city and what does it take to become one? What are the key challenges a city faces in the coming decades, and what kinds of regulations must be adopted to face these challenges?
— Digital logistics
Which IT solutions could improve logistics with respect to traffic management, traffic prediction, warehouse management, etc.? What are the innovative criteria behind these potential solutions? What are smart next-generation IT solutions?
The DHL Open Innovation competition is available online, where ideas and experiences are submitted and discussed in an open forum. Submissions may be entered at www.dhl.com/citylogistics-oi from now through November 28, 2011. A jury of experts from different fields and backgrounds will evaluate the submissions in December and name the winners of the contest in the first quarter of 2012. Contest participants are eligible to win flight and travel accommodations to DHL Solutions and Innovations City Logistics locations in Europe, Asia and the Americas as well as gift cards and internships with DHL.